University of Virginia Plastic Surgery
1300 Jefferson Park Avenue 4th Floor
Charlottesville, VA 22908
Phone: (434) 924-1234
Location Hours: Monday–Friday | 8 a.m.–5 p.m.

Plastic Surgery Trends: What’s New?

Woman wearing black and white striped shirt doing math calculations on a chalk board

Just as fashion trends have changed, I have noticed a shift in desired plastic surgery results over the past 20 to 30 years. While there are certainly exceptions, most cosmetic surgery patients these days are looking for more subtle changes. Instead of changing your overall look, we are merely tweaking smaller things to highlight your best qualities. As some of the best plastic surgeons here in Charlottesville, VA, our goal is to provide you with beautiful, natural-looking results.

Breast Augmentation

Up until the early 2000s, patients were opting for high, round, large implants. Cleavage was one of the important priorities. Some of this may have been related to the fact that there were not breast implant options that were designed to give natural-looking results. There wasn’t much of an option for natural-looking results. However, with new technology and techniques, skilled surgeons are able to provide patients with results that both look and feel like real breast tissue. Now patients have the option of more highly cohesive silicone breast implants, incisions placed along the breast fold, and implants placed under the muscle. These 3 options combined can disguise many of the telltale signs of plastic surgery. Thus, because realistic breasts implants are now available, it seems that the era of large implants may be over, or at least less commonly chosen and performed.


In the past, rhinoplasty patients wanted small, symmetrical noses (think Barbie), and as a result, all patients were leaving their plastic surgeons offices with the “same” nose. Treatment plans were almost identical and ignored a patient’s unique facial structure. These days, we start with a thorough evaluation of your existing facial features and create a surgical plan that will help you feel confident and beautiful, without taking away what makes you, you. We aim to preserve your distinctive qualities. In fact, we even offer nonsurgical treatments, which use fillers to subtly reshape the nose. This option might be chosen to demonstrate a temporary change that rhinoplasty might make permanent in the future or be used longer term to delay surgery or avoid surgery.


Old photos of bad facelifts fool many people into thinking that the procedure will leave them with tight skin, puffy lips, and unnatural-looking cheeks. A bad facelift can certainly give patients the undesirable look of a mannequin or wind-blown appearance. Today, however, thanks to a combination of updated techniques and the skill of a board-certified plastic surgeon, a facelift can provide patients with natural, youthful facial contours. In the past, facelifts were all performed one way—by taking the skin and pulling it back toward the ears. Now, facelifts are highly individualized according to your facial structure. As highly trained, board certified plastic surgeons, we are very comfortable with addressing the deeper layers of the face to provide a more complete, yet more natural facial rejuvenation that is more than just “skin deep.” With a modern facelift, people will notice that you look better, but they will likely have no idea why. Also, it is thought by addressing the deeper structures in addition to the aging skin you will have more lasting results of your new rejuvenated appearance.

Check out our online photo gallery to see some of our real patient results. If you want to learn more about beauty trends or want to discuss your cosmetic surgery options, request a consultation online or call our office at (434) 924-1234.

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